As 2011 becomes 2012, "big data" has become the buzzword for business intelligence insiders. The concept is simple - big data is information that is too big to be sorted meaningfully by traditional methods. It may be an uncountably large stream of numerical data from an automated monitoring device or, in the case of retail, it may be social media preferences.
“When we got behind social media, the entire company got behind it. The stores, online, everything,” Billy May, Abercrombie & Fitch's eCommerce VP told the National Retail Federation's blog....
